(Continued from page 12)
3016 S. W. 26th Pl.
Cape Coral, FL 33914
1215 Millennium Pkwy.
Brandon, FL 33511
1318 S.E. 5th Ct.
Cape Coral, FL 33990
1230 Gaucho Ter.
North Port, FL 34286
1082 Winghaven Way
Edisto Island, SC 29438
customer may need to upgrade their alternator and battery
recharging systems to maximize the cycle-life needed to get the
maximum amp-hour per dollar from this technology.
(Continued from page 42)
(Continued from page 41)
Down on the farm
them. They have to do marketing and mining to see what opportunities
are out there.
What are the toughest challenges ahead facing both manufactur-
ers and dealers?
The challenges are the same for manufacturers and dealers. Look at the
four majors. It’s harder and harder for them to differentiate themselves
and yet that’s where opportunities are. Manufacturers continue to be
under pressure to innovate with new products that energize the market
and make people want to spend money.
Dealers have to differentiate themselves also. They’re not able to compete with mass retailers or low-price Internet sellers. They need to be clear
about “what makes me different and why customers should look to me to
outfit their boat.” They should be proud they can offer expertise and service that competitors outside the NMEA dealer network don’t. You have to
sell yourself, sell your organization.
Any parting thoughts?
The state of the economy has a lot to do with the health of the marine
industry. We’ve experienced a lot of ups and downs over the years. Business has gone from bad to never better. The economy looks good for the
foreseeable future. It represents opportunities for everybody in this business. Now is a good time for the marine electronics industry, and the next
few years will be fruitful for everyone who’s willing to work hard, differentiate and innovate and get outside their comfort zone. There’s plenty of
business to be had out there. MEJ
ED’S ELECTRO-TECH TIPS
(Continued from page 44) TECH TALK
Tech Talk Correction
In discussing antenna lengths in the May/June issue I said: A half-wave antenna for VHF (150 MHz) is about 8 feet long, but a half-wave antenna for GPS (1500 MHz) is about 3 inches in diameter.
This statement is incorrect and was meant to impart an understanding of typical antenna lengths. It should have read: A typical antenna
for VHF (150 MHz) is about 8 feet long, but a typical antenna for GPS
(1500 MHz) antenna is about 3 inches in diameter.
configuring their displays and warning about information overload
are essential. Owning and operating a boat is a great way to get an
understanding of which data is needed during which operations.
If a customer tells you that he only goes out in fair weather so he
does not need safety equipment or training, remind him that these
are famous last words!
4/3 87 Koltcova St.
Minsk, Belarus 223040
Professional Marine Services
6360 Johnston Rd.
Zolfo Springs, FL 33890
11342 S. W. 87th Ter.
Miami, FL 33173
700 Marina Blvd.
San Francisco, CA 94123
708 Moulton Ave.
North Muskegon, MI 49445
7390 Ashley Shores Circle
Lake Worth, FL 33467
NavIC (IRNSS, India); International Electrotechnical Commission (IEC) Working
Group 6; and mobile device and chip manufacturers.
A new GNSS Working Group within the NMEA 2000 Committee has been
established to update the GNSS suite of NMEA 2000 messages to meet the new
demand and to be in sync with NMEA 0183. If you would like to be involved
with the NMEA 2000 GNSS Working Group, please contact me at
This is your association. Get involved. Please contact me at
email@example.com for any questions or to participate.
Actisense 17, 35, 41
Airmar Technology 9
Consolidated Electronic 27
CWR Electronics 18, 19
FLIR Systems 21
Furuno USA 7
Garmin International 51
Gemeco 8, 16
ICOM America 52
Intellian Technologies 13
KVH Industries 2
Power Products 37
Richardson Electronics 34
Sea Wide Distribution 29
Win-Tron Electronics 43
(Continued from page 14) Standards Update